About Salem Academy and College:

Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country.  Since 1772, the institution has engaged in transformational change to innovate women’s education. Founded with the mission of making education accessible to all, Salem has a rich 253-year-old history and a long-standing track record of educating students who are prepared to make a bold impact locally, nationally and globally through liberal arts education.

Salem Academy is a boarding and day college preparatory school with focus on interdisciplinary learning using STEAM, wellness and leadership. Salem College is the nation’s only liberal arts college exclusively dedicated to developing the next generation of health leaders. Salem College has more than 40 full-time faculty and over 150 staff members who support approximately 500 students including full-time undergraduates, part-time students and graduate students. In 2023, Salem received a second $5M anonymous philanthropic gift equaling its largest in history focused on enabling our health leadership transformation. Our graduates are committed to making the world a better, healthier and more equitable place.

Niche lists Salem Academy as the No. 1 boarding school in North Carolina; No. 5 college prep high school in North Carolina as well as the No. 1 college prep school in the Greensboro/High Point/Winston-Salem, NC area. Salem Academy has students from more than 10 states and 5 countries. Over 85% of the faculty and staff have a master’s degree or higher.  Courses are taught at the college prep, honors, AP and dual enrollment levels.  The unique partnership and shared campus with Salem College allows for collaboration with college faculty/staff on curriculum ideas, club activities and more.

Recognized by the U.S. News & World Report, Washington Monthly, and the New York Times Magazine as a top liberal arts college in the nation, Salem College continues to lead among liberal arts colleges in social mobility and economic diversity. In 2023, U.S. News & World Report ranked Salem College #2 among all national liberal arts colleges in America as a top performer for social mobility. Salem performed as one of the best liberal arts colleges with the highest percentage of Pell-eligible students graduating in four years.  Out of 286 colleges in the country, the New York Times Magazine ranked Salem College as #2 for economic diversity – enrolling more economically disadvantaged students than its peers. This ranking is a reflection of Salem’s commitment to making education accessible and affordable for all students. In another 2023 national ranking, Washington Monthly ranked Salem College as #4 in the nation for Pell-eligible graduation rate, #8 in the country for earning performance, #14 best bang for your buck college in the southeast, and #24 best liberal arts college in the U.S.

Salem Academy and College is located in Winston-Salem, North Carolina, a vibrant college town known as the “City of Arts and Innovation”. Winston-Salem is a lively academic community, home to six institutions of higher education and more than 26,000 students. Winston Salem has a collaborative and engaged academic community with strong private and public schools, excellent healthcare systems, and affordable housing. The Winston-Salem area also offers a rich variety of cultural opportunities and has a vibrant art and restaurant scene. Within a few hours of campus are mountains for skiing, camping, or hiking; rivers for whitewater rafting; and the beautiful ports and beaches of North and South Carolina.

Position Summary:

The digital marketing specialist is responsible for the day-to-today digital marketing initiatives at Salem Academy and College. The specialist will work closely with the Director of Marketing and communications to visually tell the Salem story and elevate Salem’s brand and digital presence by managing multiple social media platforms, managing the institution’s websites, email marketing, taking photography at campus events, assisting with video production, enhancing SEO, and regularly monitoring digital analytics to track trends and improve digital marketing campaigns. This is a highly collaborative role that supports key institutional priorities including Academy and College admissions programs and student recruitment, institutional fundraising efforts, student retention, and presidential communications.

Essential Duties and Responsibilities:

Social Media

• Manage all aspects of social media from developing strategy, content planning, creating social media graphics, scheduling, posting, and writing copy

• Create social media graphics using Canva or Adobe Creative Suite
• Develop and manage a weekly social media content calendar
• Manage multiple social media profiles and accounts on platforms like Facebook, LinkedIn, Twitter, Pinterest, and YouTube
• Build strategy around paid social media marketing, boosting, and digital advertising
• Engage with online audiences through responses and comments and by fostering relationships with followers, brand advocates, and influencers

Website

• Regularly update the Salem Academy and Salem College websites within brand standards using WordPress
• Enhance SEO performance by improving website content to rank higher in search engine results
• Use Google Analytics to measure website performance and success

Email Marketing

• Prepare institutional email marketing messages in Constant Contact
• Track analytics to measure email marketing performance and campaign success
  

Videography / Photography

• Take photography at campus events
• Create videos for social media campaigns, institutional announcements, for the YouTube channel, and other marketing campaigns

Qualifications:

• Bachelor’s degree in communications, marketing, public relations, digital media, journalism, or related field
• Three or more years of related work experience in managing social media platforms or digital marketing campaigns
• Superb project management skills with the ability to work on multiple projects with competing deadlines
• Ability to work across the institution to curate social media stories and creative content
• Excellent interpersonal skills with the confidence to work with a diverse group of colleagues and external stakeholders
• Strong capabilities to take initiative and self-direct planning efforts while also collaborating with colleagues to develop integrated efforts
• Firm understanding of branding campaigns, launches, and messaging
• Enjoy being a part of a team and helping others across the institution with their social media and other digital marketing requests
• Comfortable working on high-level and high-pressure external communications that build brand reputation and maintain positive relationships with a diverse group of stakeholders
• Graphic design skills in Canva, graphic design skills in Adobe Creative Suite preferred

Physical Functions

While performing the responsibilities of the Digital Marketing Specialist, the employee is required to sit for varying lengths of time; bend, reach, lift, push, and pull up to 25 pounds; occasionally stand, walk, and kneel and regularly ascend/descend stairs; use hands and fingers to handle or feel and manipulate keys on a keyboard; perform extended periods of work at a computer workstation, view a computer monitor; perceive sounds at normal speaking levels with or without correction, and receive detailed information through oral communication; express and exchange ideas by means of spoken word; and work in an office setting.

Salem College is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, national origin, age, religion, disability status, sex, sexual orientation, gender identity, veteran status, pregnancy, or any other characteristic protected by law.

For questions, please contact Mallory Forsman at mallory.forsman@salem.edu