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Matt Munsey Joins Salem Academy and College as Vice President of Enrollment Management

Winston-Salem, NC (May 29, 2024) – Salem Academy and College has named Matt Munsey as vice president of enrollment management effective July 1. Munsey joins Salem Academy and College from Mary Baldwin University where he served as the vice president of enrollment management providing strategic leadership and oversight to the admissions and financial aid offices. At Salem, he will serve as a key leader on the president’s cabinet and will be responsible for institutional admissions and financial aid programs.

“On behalf of our students, faculty, and staff, I am thrilled to welcome Matt to our Salem campus and community,” Salem Academy and College President Summer McGee said.

“Matt’s remarkable leadership in enrollment management will have a lasting impact on Salem’s future by developing recruitment strategies that uniquely position Salem Academy as one of the top all-girls schools in America and Salem College as the nation’s only liberal arts college exclusively focused on health leadership,” she added.

During his time at Mary Baldwin University, Munsey focused on enrollment strategies that led to record results and a resurgence in undergraduate residential enrollment in new students. As an innovative and dynamic enrollment management expert who has led significant enrollment turnarounds and growth in both the public and private higher education sectors and at preparatory schools, Munsey’s experience and commitment to single-gender institutions, like Blue Ridge School and Hampden-Sydney College, will help Salem Academy and College competitively thrive and move its institutional mission forward.

Munsey’s career began in higher education at his alma mater, Hampden-Sydney College in 2005, as the assistant dean of admissions. In 2009, he joined Radford University as the associate director of admissions, and in 2012, he transitioned from university admissions to secondary school admissions at Blue Ridge School. An experienced data analyst, Munsey completed his M.S. in business analytics from Quinnipiac University and uses a data-heavy approach to enrollment management. He will graduate with a doctorate in business administration from Johnson & Wales University in the fall of next year.

In this past year, Salem Academy announced its recent Niche rankings as the top boarding school in North Carolina and as the No. 1 STEM school in Forsyth County. In addition, Salem College saw record number of applications for the fall of 2024, receiving its largest number of applications in its history for the third consecutive record-breaking year.

For more information about Salem Academy, visit and for more information about Salem College, visit

About Salem College

Salem College provides women a liberal arts education with a distinctive focus on health and leadership ensuring our graduates understand the power, importance, and complexity of health in our society. Salem College prepares students for a range of career paths to lead in making the world a better, healthier, more equitable place. Salem College is the only national liberal arts college exclusively focused on developing the health leaders of tomorrow.

About Mary Baldwin University

Founded in 1842, Mary Baldwin University is a small, coeducational university offering a range of degree programs from bachelor to doctoral. It serves a vibrant student population on its main campus in Staunton, Virginia; at its nearby Murphy Deming College of Health Sciences campus in Augusta County; and online.

News media contact

Meagan Coughlin, APR
(336) 721.2665

© Salem College 2024, All rights reserved.