As a communication student, you will focus on critical thinking, writing, and visual literacy. You will gain a broad-based knowledge while honing your specialized skills through writing and video assignments, research projects, internships, independent study, and work on any of our student-run media outlets.

At the heart of Salem's Communication Program are the ideals of curiosity and exploration. The program fosters a deep-rooted belief that in a changing society where technology becomes antiquated in just a few years, knowledge, determination, and the ability to think critically are essential ingredients in achieving personal and professional success.

Overview

Your Program

One of the many aspects that distinguish Salem’s Communication Program is that it focuses on critical thinking, writing, and visual literacy, rather than stressing technical skills with software or hardware that will soon be outdated. You will gain a broad-based knowledge, while honing your specialized skills through writing and video assignments, research projects, internships, independent study and work on any of our student-run media outlets.

Your Experience

As a communication student, you want to be responsive, reflective and responsible leaders and communicators in today’s global society. You are willing to accept challenges and learn from both sides of the brain. You also embrace Salem's intimate and engaging classroom environment, and strive to become the visionary thinkers, writers and communicators of tomorrow in any number of professional settings.

Your Faculty

Professors in the program are scholars who are intrigued by anything and everything involving human communication. They bring several years of professional experience and a passion for individualized instruction. They all hold a Ph.D., and are just as comfortable helping you and fellow students work through problems in a midnight study session as they are at the head of an afternoon class.

The Results

When you graduate with a communication degree, you are equipped with more than technical knowledge and skills. You will have a professional perspective that is both deep and broad-based—with the ability to think, interpret and communicate clearly and critically. You will join other Salem graduates in such fields as print media, electronic media, public relations, organizational communications, advertising, marketing, television production, broadcast journalism, psychology, documentary filmmaking… we even have graduates who are now successful novelists.

Major/Minor

Communication Major (BA)

The major in communication requires ten courses: four core courses, two analysis courses, one intervention/service learning course, one practice course and two elective courses from the approved course list in this section. Students must complete at least five of the eight required courses and at least one of the two elective courses at Salem College.

The communication coursework emphasizes conceptual and technology knowledge, professional/ practical application, critical-thinking and teamwork to provide a foundation that enables students to achieve their full potential as practitioners and scholars in their community and chosen professions. Majors analyze and interpret symbolizing activity and practice social intervention to prepare for communication careers, post-baccalaureate learning and lives as participants in a global community. Majors demonstrate accomplishment of the communication program’s learning outcomes through a senior project, senior portfolio and senior presentation.

The program continually develops hands-on learning opportunities such as internships, professional and scholarly presentations, community involvement and campus media that increase knowledge and build skills for future employment, graduate school and global life. Internships and practica permit students to link their knowledge of communication and liberal arts with practical experiences in institutional and organizational settings. Students are strongly encouraged to pursue at least two formal departmental internships (COMM 250) during their junior and senior years to explore career possibilities, develop a resumé and make professional contacts for mentoring relationships. Students are also encouraged to use elective courses to build minors in areas that complement the communication major, such as marketing and not-for-profit management.

Overall, the communication program challenges students to strengthen their knowledge of the complexity of the human communication process while practicing mutual respect and collaboration. The program contributes to Salem’s liberal arts mission by developing students’ potential to become reflective and responsible change agents and enhancing their appreciation of communication as the force underlying social change and continuity.

Communication Foundationsrequired core courses:

  • COMM. 100 Intro to Communication Studies or COMM 170. Intercultural Comm (3 hrs each)
  • COMM 120. Oral Communication (3 hrs)
  • COMM 323. Communication Research Methods (3 hrs)
  • COMM 390. Senior Seminar (3 hrs)

Communication Analysis & Interpretationselect two:

  • COMM 223. Gender and Communication (3 hrs)
  • COMM 224. Old Media/New Media Criticism (3 hrs)
  • COMM 225. Persuasion, Culture, and Sustainability (3 hrs)

Communication Intervention & Service Learningselect one:

  • COMM 321. Community Communication (3 hrs)
  • COMM 322. Campaign Communication (3 hrs)

Communication Practiceselect one:

  • COMM 105. Multimedia Writing (3 hrs)
  • COMM 180. Visual Communication (3 hrs)
  • COMM 205. Advanced Media Writing and Editing (3 hrs)
  • COMM 206. Strategic Communication Writing (3 hrs)
  • COMM 250. Internship (3-4 hrs)
  • COMM 262. Photojournalism (3 hrs)

Communication ElectivesSelect two additional courses from list following the minor requirements below (3-4 hours each).

NOTE: A course that has been used to satisfy a major area listed above, cannot be double-counted as an elective.


Communication Minor

The minor consists of five courses in communication, at least three of which must be taken at Salem. 

Required Course: COMM 120. Oral Communication (3 hrs)
Select one of the following:

  • COMM 100. Intro to Communication Studies (3 hrs)
  • COMM 170. Intercultural Communication (3 hrs)

Select one of the following:

  • COMM 223. Gender and Communication (3 hrs)
  • COMM 224. Old Media / New Media Criticism (3 hrs)

Select two additional COMM electives from the list below (3-4 hrs each)

Courses that may be used to satisfy the elective requirements for the major or the minor:

  • COMM 100. Introduction to Communication Studies (3 hrs)
  • COMM 105. Multimedia Writing (3 hrs)
  • COMM 180. Visual Communication (3 hrs)
  • COMM 200. Independent Study in Communication (3 hrs)
  • COMM 205. Advanced Media Writing and Editing (3 hrs)
  • COMM 206. Strategic Communication Writing (3 hrs)
  • COMM 212. Introduction to Creative Writing (3 hrs)
  • COMM 220. Special Topics in Communication (3-4 hrs)
  • COMM 223. Gender and Communication (3 hrs)
  • COMM 224. Old Media/New Media Criticism (3 hrs)
  • COMM 225. Persuasion, Culture, and Sustainability (3 hrs)
  • COMM 250. Internship in Communication (3 hrs)
  • COMM 262. Photojournalism (3 hrs)
  • COMM 290. Honors Independent Study (3-4 hrs)
  • COMM 321. Community Communication (3 hrs)
  • COMM 322. Campaign Communication (3 hrs)
  • BUAD 202. Sport Management (3 hrs)
  • ENTR 120. Foundations of Entrepreneurship (3 hrs)
  • ENTR 310. Managing Technology & Innovation (3 hrs)
  • ENTR 320. Entrepreneurship & Business Plans (3 hrs)
  • MKTG 230. Marketing (3 hrs)
  • MKTG 231. Marketing Research Methods (4 hrs)
  • MKTG 236. Sport Marketing (3 hrs)
  • MUSI 151. Acting (3 hrs)
  • NFPM 100. The Not-for-Profit Corporation (3 hrs)
  • NFPM 150. Web-Based Marketing and Fundraising Tools (3 hrs)
  • NFPM 250. Not-for-Profit Fundraising (4 hrs)
  • PHIL 121. Logic (3 hrs)
  • SOCI 208. Sociology of the Mass Media (3 hrs)
  • SOCI 215. Social Statistics (3 hrs) 
Courses

COMM 100. Introduction to Communication Studies (3 hrs)

An overview of human communication processes, focusing on theories and skills related to interpersonal, small group, and presentational communication. Short papers, research project, and presentations required.

COMM 105. Multimedia Writing (3 hrs)

Introduction to media composition, style, and research. Course work includes media lab requirement and reporting for campus media such as the student newspaper, campus Internet publications, and departmental publications. Media portfolio required.

COMM 120. Oral Communication (3 hrs)

Introduction to analyzing audiences; researching, preparing, and presenting speeches; and critiquing public presentations. Six to eight speeches and speech portfolio required. (SS)

COMM 170. Intercultural Communication (3 hrs)

Introduction to the intercultural communication process, with emphasis on appreciating the diverse ways that different cultures communicate and critically analyzing intercultural interactions. Group final project and individual portfolio required. (SS)

COMM 180. Visual Communication (3 hrs)

Introduction to principles and theories for evaluating and developing visual images and presentations. Visual and written projects required. (SS)

COMM 200. Independent Study in Communication (1-4 hrs)

Independent study, under guidance of a faculty advisor, is available to students with a 2.5 cumulative average and permission of communication department chair. Independent study may be readings, research, conference, project, and/or field experience. No more than one course per term. Prerequisites: COMM 223 or 224, or permission of instructor.

COMM 205. Advanced Media Writing and Editing (3 hrs)

Discussion and practice in multimedia reporting and editing, including producing Web content. Includes copy-editing of student-written articles. Group final project and editing portfolio required. Prerequisite: COMM 105 or permission of instructor.

COMM 206. Strategic Communication Writing (3 hrs)

Discussion and practice in strategic writing for organizations. Includes developing media materials such as news releases, newsletters, brochures, and PSAs for campus or community organizations. Group final project and digital portfolio required. Prerequisites: COMM 105.

COMM 212. Introduction to Creative Writing (3 hrs)

The course is organized for the fledgling creative writer and is designed to develop creative writing skills in poetry, fiction, and creative non-fiction. Students will read contemporary poetry, fiction, and creative nonfiction in order to deepen and broaden their understanding of the creative process and the craft of writing. This course must be taken at Salem College. (Cross-listed as CRWR 212.)

COMM 220. Special Topics in Communication (1-4 hrs)

Investigation of a topic of importance in the field of communication. Topic will vary in accordance with developments in the field and needs/interests of students. Possible topics might include film criticism, mass media and society, documentary film, and intercultural communication. Research paper or creative project and oral presentation generally required.

COMM 223. Gender and Communication (3 hrs)

Critical exploration of the creation and performance of gender through communication in contexts such as interpersonal, family, organizational, and social media. Requires a critical essay and portfolio. Prerequisites: COMM 100 or 120 or 170; or for non-majors, NFPM 100 or MKTG 230; or permission of instructor. (WS)

COMM 224. Old Media/New Media Criticism (3 hrs)

Introduction to media effects, theory, and research on violence, attitude cultivation in news and entertainment, and stereotype promotion, including gender, race, and class. Focus on analyzing “old” media privileging elite “gatekeepers” to regulate citizens’ role in civic life versus new media technology providing citizens multiple options to create content, relationships, and movements. Requires portfolio and group project using social media to enact and measure professional outcomes.

COMM 225. Persuasion, Culture, and Sustainability (3 hrs)

Introduction to persuasive communication theory and practice, including how persuasion influences thoughts, behaviors, decisions, and relationships in cultural contexts such as race, gender, and class. A special focus on cultural, environmental, and sustainability issues. Requires a research project and portfolio.

COMM 250. Internship in Communication (1-4 hrs)

On-site communication experience in profit or not-for-profit settings approved by internship coordinator. Requires weekly blogs, posting digital paper, and digital portfolio. Students may count up to three internships in different positions/organizations as COMM major electives. Prerequisites: Four communication courses: COMM 100 or 120 or 170; COMM 105 or 206; and COMM 223 or 224 or 225; minimum 2.5 G.P.A. and permission of the internship coordinator.

COMM 262. Photojournalism (3 hrs)

Critical analysis and practice of photo storytelling, with emphasis on composition, lighting, and the law and ethics of photojournalism. Student must have access to a digital camera. Requires group project, digital portfolio, and presentation. Prerequisites: COMM 180 or permission of instructor.

COMM 290. Honors Independent Study in Communication (3-4 hrs)

An advanced independent study under the guidance of a faculty advisor. Open to junior and seniors with a 3.5 G.P.A. in communication, subject to department chair approval. Honors work may be taken for a maximum of two courses. Requires research or creative project. Prerequisite: COMM 223, 224 or 323, or permission of instructor.

COMM 321. Community Communication (3 hrs)

Introduction to collaborating with a local community or not-for-profit on current social and cultural projects through effectively integrating communication theories and research. Class research project, individual portfolio, and oral presentation required. Prerequisites: COMM 223, 224, or 225; or for non-majors, MKTG 230 or NFPM 100; or permission of instructor. (SL)

COMM 322. Campaign Communication Service Learning (3 hrs)

Introduction to integrating theory and research to develop a strategic communication campaign for a not-for-profit, political, or advocacy organization. Class research project, individual portfolio, and oral presentation required. Prerequisites: COMM 223, 224, or 225; or for nonmajors, MKTG 230 or NFPM 100; or permission of instructor. (SL)

COMM 323. Communication Research Methods (3 hrs)

Introduction to communication research methodology. Research project, individual portfolio, and oral presentation required. Prerequisites: COMM 223, 224 or 225; or MKTG 230; or NFPM 100; or permission of instructor.

COMM 390. Senior Seminar in Communication (3 hrs)

Advanced study and discussion of contemporary problems and issues in communication. Senior portfolio, senior thesis, or creative project and public presentation required. Prerequisite: Senior standing, declared COMM major, and COMM 323, or permission of instructor.

Internships

News Reporter, WFDD-NPR Radio

CBS News Intern, CBS News

HIV/AIDS Video Production, Friends Together, Inc.

Advertising, Indigo Publications

Intern, Cabin Creek Films and Killer Films

Journalism Intern, The Charlotte Observer

News Production Intern, ABC News Productions

Marketing, American Lung Association

Celebrity Publicity, Workhouse Publicity

Sports Marketing, WFU Sports Marketing

“A Dating Story” Intern, Banyan Productions

TNT Latin America, Turner Broadcasting System, Inc

Magazine/Advertisement, Gotham Magazine

Public Relations Intern, Winston-Salem NC Convention and Visitor's Bureau

Newspaper Reporter, The News of Orange County

Advertising, CBS News

Journalism, The Village Voice

Publishing Intern, John F. Blair, Publisher

Public Relations, Brandon Advertising

Success Stories
In broadcast journalism, on-the-job training is imperative, and Salem’s January Term makes this possible. My internship experience took me to the epicenter of television news: New York City. I was an intern at CBS News where I worked on the set of 48 Hours with Dan Rather and on a biography program based on a famous actress. I liked it so much, I interned at CBS again the following year. This time, I worked their regional breaking news center where I wrote scripts and edited video. It helped that Salem has a great relationship with CBS. During the school year, I interned at WXII 12 News, just down the road from Salem. I invested three years of working nights and weekends to learn how to be a news reporter and producer. The writing skills and independence I was gaining from being a student at Salem shone through and the internship turned into a job. Two days after graduating from Salem, I started working as an associate producer at WXII! My next adventure took me around the world with the U.S. Air Force, working as a broadcast journalist for nearly six years.
Priscilla M. Kaiser

Class Year: 2004

Major: Communication

Career: Freelance news writer and fashion blogger, Washington, DC

Your Program

One of the many aspects that distinguish Salem’s Communication Program is that it focuses on critical thinking, writing, and visual literacy, rather than stressing technical skills with software or hardware that will soon be outdated. You will gain a broad-based knowledge, while honing your specialized skills through writing and video assignments, research projects, internships, independent study and work on any of our student-run media outlets.

Your Experience

As a communication student, you want to be responsive, reflective and responsible leaders and communicators in today’s global society. You are willing to accept challenges and learn from both sides of the brain. You also embrace Salem's intimate and engaging classroom environment, and strive to become the visionary thinkers, writers and communicators of tomorrow in any number of professional settings.

Your Faculty

Professors in the program are scholars who are intrigued by anything and everything involving human communication. They bring several years of professional experience and a passion for individualized instruction. They all hold a Ph.D., and are just as comfortable helping you and fellow students work through problems in a midnight study session as they are at the head of an afternoon class.

The Results

When you graduate with a communication degree, you are equipped with more than technical knowledge and skills. You will have a professional perspective that is both deep and broad-based—with the ability to think, interpret and communicate clearly and critically. You will join other Salem graduates in such fields as print media, electronic media, public relations, organizational communications, advertising, marketing, television production, broadcast journalism, psychology, documentary filmmaking… we even have graduates who are now successful novelists.

Communication Major (BA)

The major in communication requires ten courses: four core courses, two analysis courses, one intervention/service learning course, one practice course and two elective courses from the approved course list in this section. Students must complete at least five of the eight required courses and at least one of the two elective courses at Salem College.

The communication coursework emphasizes conceptual and technology knowledge, professional/ practical application, critical-thinking and teamwork to provide a foundation that enables students to achieve their full potential as practitioners and scholars in their community and chosen professions. Majors analyze and interpret symbolizing activity and practice social intervention to prepare for communication careers, post-baccalaureate learning and lives as participants in a global community. Majors demonstrate accomplishment of the communication program’s learning outcomes through a senior project, senior portfolio and senior presentation.

The program continually develops hands-on learning opportunities such as internships, professional and scholarly presentations, community involvement and campus media that increase knowledge and build skills for future employment, graduate school and global life. Internships and practica permit students to link their knowledge of communication and liberal arts with practical experiences in institutional and organizational settings. Students are strongly encouraged to pursue at least two formal departmental internships (COMM 250) during their junior and senior years to explore career possibilities, develop a resumé and make professional contacts for mentoring relationships. Students are also encouraged to use elective courses to build minors in areas that complement the communication major, such as marketing and not-for-profit management.

Overall, the communication program challenges students to strengthen their knowledge of the complexity of the human communication process while practicing mutual respect and collaboration. The program contributes to Salem’s liberal arts mission by developing students’ potential to become reflective and responsible change agents and enhancing their appreciation of communication as the force underlying social change and continuity.

Communication Foundationsrequired core courses:

  • COMM. 100 Intro to Communication Studies or COMM 170. Intercultural Comm (3 hrs each)
  • COMM 120. Oral Communication (3 hrs)
  • COMM 323. Communication Research Methods (3 hrs)
  • COMM 390. Senior Seminar (3 hrs)

Communication Analysis & Interpretationselect two:

  • COMM 223. Gender and Communication (3 hrs)
  • COMM 224. Old Media/New Media Criticism (3 hrs)
  • COMM 225. Persuasion, Culture, and Sustainability (3 hrs)

Communication Intervention & Service Learningselect one:

  • COMM 321. Community Communication (3 hrs)
  • COMM 322. Campaign Communication (3 hrs)

Communication Practiceselect one:

  • COMM 105. Multimedia Writing (3 hrs)
  • COMM 180. Visual Communication (3 hrs)
  • COMM 205. Advanced Media Writing and Editing (3 hrs)
  • COMM 206. Strategic Communication Writing (3 hrs)
  • COMM 250. Internship (3-4 hrs)
  • COMM 262. Photojournalism (3 hrs)

Communication ElectivesSelect two additional courses from list following the minor requirements below (3-4 hours each).

NOTE: A course that has been used to satisfy a major area listed above, cannot be double-counted as an elective.


Communication Minor

The minor consists of five courses in communication, at least three of which must be taken at Salem. 

Required Course: COMM 120. Oral Communication (3 hrs)
Select one of the following:

  • COMM 100. Intro to Communication Studies (3 hrs)
  • COMM 170. Intercultural Communication (3 hrs)

Select one of the following:

  • COMM 223. Gender and Communication (3 hrs)
  • COMM 224. Old Media / New Media Criticism (3 hrs)

Select two additional COMM electives from the list below (3-4 hrs each)

Courses that may be used to satisfy the elective requirements for the major or the minor:

  • COMM 100. Introduction to Communication Studies (3 hrs)
  • COMM 105. Multimedia Writing (3 hrs)
  • COMM 180. Visual Communication (3 hrs)
  • COMM 200. Independent Study in Communication (3 hrs)
  • COMM 205. Advanced Media Writing and Editing (3 hrs)
  • COMM 206. Strategic Communication Writing (3 hrs)
  • COMM 212. Introduction to Creative Writing (3 hrs)
  • COMM 220. Special Topics in Communication (3-4 hrs)
  • COMM 223. Gender and Communication (3 hrs)
  • COMM 224. Old Media/New Media Criticism (3 hrs)
  • COMM 225. Persuasion, Culture, and Sustainability (3 hrs)
  • COMM 250. Internship in Communication (3 hrs)
  • COMM 262. Photojournalism (3 hrs)
  • COMM 290. Honors Independent Study (3-4 hrs)
  • COMM 321. Community Communication (3 hrs)
  • COMM 322. Campaign Communication (3 hrs)
  • BUAD 202. Sport Management (3 hrs)
  • ENTR 120. Foundations of Entrepreneurship (3 hrs)
  • ENTR 310. Managing Technology & Innovation (3 hrs)
  • ENTR 320. Entrepreneurship & Business Plans (3 hrs)
  • MKTG 230. Marketing (3 hrs)
  • MKTG 231. Marketing Research Methods (4 hrs)
  • MKTG 236. Sport Marketing (3 hrs)
  • MUSI 151. Acting (3 hrs)
  • NFPM 100. The Not-for-Profit Corporation (3 hrs)
  • NFPM 150. Web-Based Marketing and Fundraising Tools (3 hrs)
  • NFPM 250. Not-for-Profit Fundraising (4 hrs)
  • PHIL 121. Logic (3 hrs)
  • SOCI 208. Sociology of the Mass Media (3 hrs)
  • SOCI 215. Social Statistics (3 hrs) 

COMM 100. Introduction to Communication Studies (3 hrs)

An overview of human communication processes, focusing on theories and skills related to interpersonal, small group, and presentational communication. Short papers, research project, and presentations required.

COMM 105. Multimedia Writing (3 hrs)

Introduction to media composition, style, and research. Course work includes media lab requirement and reporting for campus media such as the student newspaper, campus Internet publications, and departmental publications. Media portfolio required.

COMM 120. Oral Communication (3 hrs)

Introduction to analyzing audiences; researching, preparing, and presenting speeches; and critiquing public presentations. Six to eight speeches and speech portfolio required. (SS)

COMM 170. Intercultural Communication (3 hrs)

Introduction to the intercultural communication process, with emphasis on appreciating the diverse ways that different cultures communicate and critically analyzing intercultural interactions. Group final project and individual portfolio required. (SS)

COMM 180. Visual Communication (3 hrs)

Introduction to principles and theories for evaluating and developing visual images and presentations. Visual and written projects required. (SS)

COMM 200. Independent Study in Communication (1-4 hrs)

Independent study, under guidance of a faculty advisor, is available to students with a 2.5 cumulative average and permission of communication department chair. Independent study may be readings, research, conference, project, and/or field experience. No more than one course per term. Prerequisites: COMM 223 or 224, or permission of instructor.

COMM 205. Advanced Media Writing and Editing (3 hrs)

Discussion and practice in multimedia reporting and editing, including producing Web content. Includes copy-editing of student-written articles. Group final project and editing portfolio required. Prerequisite: COMM 105 or permission of instructor.

COMM 206. Strategic Communication Writing (3 hrs)

Discussion and practice in strategic writing for organizations. Includes developing media materials such as news releases, newsletters, brochures, and PSAs for campus or community organizations. Group final project and digital portfolio required. Prerequisites: COMM 105.

COMM 212. Introduction to Creative Writing (3 hrs)

The course is organized for the fledgling creative writer and is designed to develop creative writing skills in poetry, fiction, and creative non-fiction. Students will read contemporary poetry, fiction, and creative nonfiction in order to deepen and broaden their understanding of the creative process and the craft of writing. This course must be taken at Salem College. (Cross-listed as CRWR 212.)

COMM 220. Special Topics in Communication (1-4 hrs)

Investigation of a topic of importance in the field of communication. Topic will vary in accordance with developments in the field and needs/interests of students. Possible topics might include film criticism, mass media and society, documentary film, and intercultural communication. Research paper or creative project and oral presentation generally required.

COMM 223. Gender and Communication (3 hrs)

Critical exploration of the creation and performance of gender through communication in contexts such as interpersonal, family, organizational, and social media. Requires a critical essay and portfolio. Prerequisites: COMM 100 or 120 or 170; or for non-majors, NFPM 100 or MKTG 230; or permission of instructor. (WS)

COMM 224. Old Media/New Media Criticism (3 hrs)

Introduction to media effects, theory, and research on violence, attitude cultivation in news and entertainment, and stereotype promotion, including gender, race, and class. Focus on analyzing “old” media privileging elite “gatekeepers” to regulate citizens’ role in civic life versus new media technology providing citizens multiple options to create content, relationships, and movements. Requires portfolio and group project using social media to enact and measure professional outcomes.

COMM 225. Persuasion, Culture, and Sustainability (3 hrs)

Introduction to persuasive communication theory and practice, including how persuasion influences thoughts, behaviors, decisions, and relationships in cultural contexts such as race, gender, and class. A special focus on cultural, environmental, and sustainability issues. Requires a research project and portfolio.

COMM 250. Internship in Communication (1-4 hrs)

On-site communication experience in profit or not-for-profit settings approved by internship coordinator. Requires weekly blogs, posting digital paper, and digital portfolio. Students may count up to three internships in different positions/organizations as COMM major electives. Prerequisites: Four communication courses: COMM 100 or 120 or 170; COMM 105 or 206; and COMM 223 or 224 or 225; minimum 2.5 G.P.A. and permission of the internship coordinator.

COMM 262. Photojournalism (3 hrs)

Critical analysis and practice of photo storytelling, with emphasis on composition, lighting, and the law and ethics of photojournalism. Student must have access to a digital camera. Requires group project, digital portfolio, and presentation. Prerequisites: COMM 180 or permission of instructor.

COMM 290. Honors Independent Study in Communication (3-4 hrs)

An advanced independent study under the guidance of a faculty advisor. Open to junior and seniors with a 3.5 G.P.A. in communication, subject to department chair approval. Honors work may be taken for a maximum of two courses. Requires research or creative project. Prerequisite: COMM 223, 224 or 323, or permission of instructor.

COMM 321. Community Communication (3 hrs)

Introduction to collaborating with a local community or not-for-profit on current social and cultural projects through effectively integrating communication theories and research. Class research project, individual portfolio, and oral presentation required. Prerequisites: COMM 223, 224, or 225; or for non-majors, MKTG 230 or NFPM 100; or permission of instructor. (SL)

COMM 322. Campaign Communication Service Learning (3 hrs)

Introduction to integrating theory and research to develop a strategic communication campaign for a not-for-profit, political, or advocacy organization. Class research project, individual portfolio, and oral presentation required. Prerequisites: COMM 223, 224, or 225; or for nonmajors, MKTG 230 or NFPM 100; or permission of instructor. (SL)

COMM 323. Communication Research Methods (3 hrs)

Introduction to communication research methodology. Research project, individual portfolio, and oral presentation required. Prerequisites: COMM 223, 224 or 225; or MKTG 230; or NFPM 100; or permission of instructor.

COMM 390. Senior Seminar in Communication (3 hrs)

Advanced study and discussion of contemporary problems and issues in communication. Senior portfolio, senior thesis, or creative project and public presentation required. Prerequisite: Senior standing, declared COMM major, and COMM 323, or permission of instructor.

In broadcast journalism, on-the-job training is imperative, and Salem’s January Term makes this possible. My internship experience took me to the epicenter of television news: New York City. I was an intern at CBS News where I worked on the set of 48 Hours with Dan Rather and on a biography program based on a famous actress. I liked it so much, I interned at CBS again the following year. This time, I worked their regional breaking news center where I wrote scripts and edited video. It helped that Salem has a great relationship with CBS. During the school year, I interned at WXII 12 News, just down the road from Salem. I invested three years of working nights and weekends to learn how to be a news reporter and producer. The writing skills and independence I was gaining from being a student at Salem shone through and the internship turned into a job. Two days after graduating from Salem, I started working as an associate producer at WXII! My next adventure took me around the world with the U.S. Air Force, working as a broadcast journalist for nearly six years.
Priscilla M. Kaiser

Class Year: 2004

Major: Communication

Career: Freelance news writer and fashion blogger, Washington, DC

News Reporter, WFDD-NPR Radio

CBS News Intern, CBS News

HIV/AIDS Video Production, Friends Together, Inc.

Advertising, Indigo Publications

Intern, Cabin Creek Films and Killer Films

Journalism Intern, The Charlotte Observer

News Production Intern, ABC News Productions

Marketing, American Lung Association

Celebrity Publicity, Workhouse Publicity

Sports Marketing, WFU Sports Marketing

“A Dating Story” Intern, Banyan Productions

TNT Latin America, Turner Broadcasting System, Inc

Magazine/Advertisement, Gotham Magazine

Public Relations Intern, Winston-Salem NC Convention and Visitor's Bureau

Newspaper Reporter, The News of Orange County

Advertising, CBS News

Journalism, The Village Voice

Publishing Intern, John F. Blair, Publisher

Public Relations, Brandon Advertising