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June 2, 2022
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Business Administration
Business Administration
The business administration major offers you a special combination of pre-professional preparation and a firm foundation in the liberal arts. Both are essential to success in today’s increasingly global and diverse business environment. Interdisciplinary in nature, the major includes courses in accounting, business ethics, business law, business statistics, computer applications, economics, finance, management, marketing, and mathematics. The curriculum is designed to make the links between the liberal arts and the world of business explicit. In upper-level courses, the emphasis is on case studies and analytical thinking.
A minor in business administration is also offered.
Program Faculty
Kendra Wise
Assistant Professor of Business Administration, Director of the Center for Women in Business and Entrepreneurship
336-721-2742
Overview
Your Programs
Along with an individualized approach to learning, Salem’s Business Administration Program is widely respected for its practical orientation and emphasis on leadership.
Your Commitment
You belong in the Business Administration Program if you are committed to hard work, aren’t afraid to take risks, and understand that, above all, it’s about results. You will be highly motivated and usually go above and beyond what’s simply required to complete an assignment or course. You’ll be encouraged to fulfill an internship as well as complete a research project before you graduate. You’ll also explore learning opportunities and experiential education programs that may take you to Europe, Asia, or South America.
Your Experience
When you graduate with a degree in business administration, you’ll be equipped with the broad-based knowledge that comes from a liberal arts program as well as with specific business skills and experiences. As a result, you will have many options for how you use your degree. You may:
Work for a corporation, the government, or a not-for-profit institution
Start your own business
Enter one of the many fine management training programs and graduate schools in the country that have accepted Salem students
Major/Minor
Business Administration Major (BS or BSBA)
The business administration major offers students a special combination of pre-professional preparation and a firm foundation in the liberal arts. Both are essential to success in today’s increasingly global and diverse business environment. Interdisciplinary in nature, the major includes courses in accounting, business ethics, business law, business statistics, computer applications, economics, finance, management, marketing and mathematics. The curriculum is designed to make the links between the liberal arts and the world of business explicit. In upper-level courses, the emphasis is on case studies and analytical thinking.
Because of the number of courses required, the student choosing to major in business administration is strongly advised to begin the major during her first or sophomore year by taking the introductory sequence in accounting, principles of economics and perhaps a business administration course. Several courses required for the major will also satisfy core curriculum requirements. Students are encouraged to pursue these in order to increase their upper-level elective options. Internships are not required for the major, but they offer the student an opportunity to apply course concepts in a business setting.
The major in business administration requires the same courses whether the student is pursuing the BS degree or the BSBA degree. Students enrolled in the College through the Martha H. Fleer Center for Adult Education who are seeking the BSBA degree with a major in business administration have slightly different core curriculum requirements than students seeking the BS degree major do, but the courses for the major are the same for both. Some of these courses may also be used to fulfill certain core curriculum requirements. At least seven of the required core courses, including BUAD 350 (Senior Simulation or Practicum with Portfolio), must be taken at Salem.
A student intending to major in business administration should meet with her advisor early and regularly to discuss a suggested program of study in order to remain on track for graduation within four years.
Required core courses:
ACCT 120. Principles of Financial Accounting (3 hrs)
ACCT 130. Principles of Managerial Accounting (3 hrs)
BUAD 211. Data Management and Information Systems (3 hrs)
BUAD 124. Business Ethics (3 hrs)
BUAD 201. Principles of Management (3 hrs)
BUAD 220. Business Law (3 hrs)
BUAD 240. Data Analysis for Decision Making (4 hrs)
BUAD 340. Operations and Strategic Management (3 hrs)
BUAD 350. Senior Simulation or Practicum with Portfolio (4 hrs)
ECON 100. Principles of Economics (4 hrs)
FINC 302. Corporate Finance (4 hrs)
MKTG 230. Principles of Marketing (3 hrs)
One additional course must be taken from one of the following writing intensive (WI) courses (not SALEM courses):
ENGL 250: Introduction to Professional Writing (3 hrs)
ENGL 305: Professional Writing in Community Contexts (3 hrs)
ENGL 335: Freelance Professional Writing, Editing, and Publishing (3 hrs)
ENGL 345: Digital Writing in Professional Contexts (3 hrs)
Any non-SALEM course with a writing intensive designation (WI)
Three additional courses must be taken from the following list:
Any ACCT or ECON course
ARTD 040. Graphic Design and Communication (4 hrs)
ARTD 102. Design (4 hrs)
ARTD 160. Global Textiles (3 hrs)
ARTD 180. Visual Representation (4 hrs)
ARTD 203. Business Practices in Design (3 hrs)
ARTD 209. Digital Design (4 hrs)
ARTD 210. Web Design (4 hrs)
ARTD 261. Digital Imaging and Graphic Design (4 hrs)
BUAD 270. Internship in Management (1-4 hrs)
BUAD 325. Oxford Summer Program (3 hrs)
COMM 107. Digital Storytelling (3 hrs)
COMM 120. Oral Communication (3 hrs)
COMM 170. Intercultural Communication (3 hrs)
COMM 180. Visual Communication (3 hrs)
COMM 250. Internship in Communication (1-4 hrs)
COMM 322. Strategic Communication and Marketing (3 hrs)
COMM 323. Communication Research Methods (3 hrs)
CPSC 100. Introduction to Programing (3 hrs)
CPSC 101. Programing for Data Science (4 hrs)
CPSC 110. Special Topics in Computer Science (3 hrs)
ENGL 291. Visual Rhetoric and Document Design for Professional Writing (3 hrs)
ENGL 345. Digital Writing in Professional Contexts (3 hrs)
ENTR 120/NFPM 140. Foundations of Entrepreneurship (3 hrs)
ENTR 270. Internship in Entrepreneurship (3-4 hrs)
ENTR 320. Entrepreneurship and New Venture Planning (3 hrs)
FINC 101. Personal Finance (3 hrs)
MATH 070. Essential Calculus (4 hrs)
MATH 100. Calculus I (5 hrs)
MATH 101. Calculus II (5 hrs)
MATH 107. Statistical Methods with R (4 hrs)
MATH 110. Introductory Linear Algebra (4 hrs)
MATH 122. Probability (4 hrs)
MATH 132. Mathematical Statistics (4 hrs)
MATH 162. Mathematics of Finance (3 hrs)
MKTG 270. Internship in Marketing (1-4 hrs)
NFPM 301. Strategic Thinking and Planning (3 hrs)
NFPM 310. Nonprofit Leadership and Governance (3 hrs)
POLI 110. Introduction to International Relations (3 hrs)
POLI 120. American Government and Politics (3 hrs)
POLI 140. Comparative Political Systems (3 hrs)
POLI 145. Politics and Society (3 hrs)
POLI 225. International Security and Conflict Resolution (3 hrs)
POLI 230. State and Local Government (3 hrs)
POLI 245. International Development and Political Change (3 hrs)
POLI 240. American Foreign Policy (3 hrs)
POLI 260. International Political Economy (3 hrs)
PSYC 130/SOCI 205. Social Psychology (3 hrs)
SPAN 210. Business Spanish (3 hrs)
No more than three courses, regardless of semester hours, may be counted toward both a student’s major and a minor.
Business Administration Minor
Required Courses:
ACCT 120. Principles of Financial Accounting (3 hrs)
BUAD 201. Principles of Management (3 hrs)
BUAD 211. Data Management and Information Systems (3 hrs)
ECON 100. Principles of Economics (4 hrs)
FINC 302. Corporate Finance (4 hrs)
MKTG 230. Principles of Marketing (3 hrs)
A minimum of three courses must be taken at Salem.
No more than three courses, regardless of semester hours, may be counted toward both a student’s major and a minor.
Business Entrepreneurship Minor
This minor is not available to students who are taking a business entrepreneurship concentration in the business administration major.
Required Courses:
ENTR 120 or NFPM 140. Foundations of Entrepreneurship
ENTR 270. Internship in Entrepreneurship (3-4 hrs) (internship must be approved by the entrepreneurship program director)
ENTR 320. Entrepreneurship and New Venture Planning (3 hrs)
ECON 100. Principles of Economics (4 hrs)
or ACCT 120, Principles of Financial Accounting (3 hrs)
Choose one of the following tracks:
Track 1: Business Entrepreneurship
BUAD 201. Principles of Management (3 hrs)
MKTG 230. Principles of Marketing (3 hrs)
Track 2: Social Entrepreneurship
NFPM 100. Introduction to Nonprofit and Voluntary Sector (3 hrs)
COMM 322. Strategic Communication and Marketing (3 hrs)
No more than three courses, regardless of semester hours, may be counted toward both a student’s major and a minor.
Success Stories
I could not imagine being successful in my field without the real application scenarios that I was exposed to from Dr. Rapp’s Market Research Methods course. The experience of conducting my own study from start to finish really set me apart in the job interview process. I had applicable experience to compare to the position and overall company that I was applying for. That experience has aided me in understanding the overall process structure of Hanover’s business model. No matter how far away we may go, Salem never stops being home.
Fareena Bacchus
Class Year: 2015
Major: Communication, minor in marketing
Hometown: Arlington, VA
Career: A primary research associate at Hanover Research, a market research firm that ranks as the second fastest-growing firm by the American Marketing Association. I conduct in-depth interviews with professional experts in their field for various research studies.
Your Programs
Along with an individualized approach to learning, Salem’s Business Administration Program is widely respected for its practical orientation and emphasis on leadership.
Your Commitment
You belong in the Business Administration Program if you are committed to hard work, aren’t afraid to take risks, and understand that, above all, it’s about results. You will be highly motivated and usually go above and beyond what’s simply required to complete an assignment or course. You’ll be encouraged to fulfill an internship as well as complete a research project before you graduate. You’ll also explore learning opportunities and experiential education programs that may take you to Europe, Asia, or South America.
Your Experience
When you graduate with a degree in business administration, you’ll be equipped with the broad-based knowledge that comes from a liberal arts program as well as with specific business skills and experiences. As a result, you will have many options for how you use your degree. You may:
Work for a corporation, the government, or a not-for-profit institution
Start your own business
Enter one of the many fine management training programs and graduate schools in the country that have accepted Salem students
Business Administration Major (BS or BSBA)
The business administration major offers students a special combination of pre-professional preparation and a firm foundation in the liberal arts. Both are essential to success in today’s increasingly global and diverse business environment. Interdisciplinary in nature, the major includes courses in accounting, business ethics, business law, business statistics, computer applications, economics, finance, management, marketing and mathematics. The curriculum is designed to make the links between the liberal arts and the world of business explicit. In upper-level courses, the emphasis is on case studies and analytical thinking.
Because of the number of courses required, the student choosing to major in business administration is strongly advised to begin the major during her first or sophomore year by taking the introductory sequence in accounting, principles of economics and perhaps a business administration course. Several courses required for the major will also satisfy core curriculum requirements. Students are encouraged to pursue these in order to increase their upper-level elective options. Internships are not required for the major, but they offer the student an opportunity to apply course concepts in a business setting.
The major in business administration requires the same courses whether the student is pursuing the BS degree or the BSBA degree. Students enrolled in the College through the Martha H. Fleer Center for Adult Education who are seeking the BSBA degree with a major in business administration have slightly different core curriculum requirements than students seeking the BS degree major do, but the courses for the major are the same for both. Some of these courses may also be used to fulfill certain core curriculum requirements. At least seven of the required core courses, including BUAD 350 (Senior Simulation or Practicum with Portfolio), must be taken at Salem.
A student intending to major in business administration should meet with her advisor early and regularly to discuss a suggested program of study in order to remain on track for graduation within four years.
Required core courses:
ACCT 120. Principles of Financial Accounting (3 hrs)
ACCT 130. Principles of Managerial Accounting (3 hrs)
BUAD 211. Data Management and Information Systems (3 hrs)
BUAD 124. Business Ethics (3 hrs)
BUAD 201. Principles of Management (3 hrs)
BUAD 220. Business Law (3 hrs)
BUAD 240. Data Analysis for Decision Making (4 hrs)
BUAD 340. Operations and Strategic Management (3 hrs)
BUAD 350. Senior Simulation or Practicum with Portfolio (4 hrs)
ECON 100. Principles of Economics (4 hrs)
FINC 302. Corporate Finance (4 hrs)
MKTG 230. Principles of Marketing (3 hrs)
One additional course must be taken from one of the following writing intensive (WI) courses (not SALEM courses):
ENGL 250: Introduction to Professional Writing (3 hrs)
ENGL 305: Professional Writing in Community Contexts (3 hrs)
ENGL 335: Freelance Professional Writing, Editing, and Publishing (3 hrs)
ENGL 345: Digital Writing in Professional Contexts (3 hrs)
Any non-SALEM course with a writing intensive designation (WI)
Three additional courses must be taken from the following list:
Any ACCT or ECON course
ARTD 040. Graphic Design and Communication (4 hrs)
ARTD 102. Design (4 hrs)
ARTD 160. Global Textiles (3 hrs)
ARTD 180. Visual Representation (4 hrs)
ARTD 203. Business Practices in Design (3 hrs)
ARTD 209. Digital Design (4 hrs)
ARTD 210. Web Design (4 hrs)
ARTD 261. Digital Imaging and Graphic Design (4 hrs)
BUAD 270. Internship in Management (1-4 hrs)
BUAD 325. Oxford Summer Program (3 hrs)
COMM 107. Digital Storytelling (3 hrs)
COMM 120. Oral Communication (3 hrs)
COMM 170. Intercultural Communication (3 hrs)
COMM 180. Visual Communication (3 hrs)
COMM 250. Internship in Communication (1-4 hrs)
COMM 322. Strategic Communication and Marketing (3 hrs)
COMM 323. Communication Research Methods (3 hrs)
CPSC 100. Introduction to Programing (3 hrs)
CPSC 101. Programing for Data Science (4 hrs)
CPSC 110. Special Topics in Computer Science (3 hrs)
ENGL 291. Visual Rhetoric and Document Design for Professional Writing (3 hrs)
ENGL 345. Digital Writing in Professional Contexts (3 hrs)
ENTR 120/NFPM 140. Foundations of Entrepreneurship (3 hrs)
ENTR 270. Internship in Entrepreneurship (3-4 hrs)
ENTR 320. Entrepreneurship and New Venture Planning (3 hrs)
FINC 101. Personal Finance (3 hrs)
MATH 070. Essential Calculus (4 hrs)
MATH 100. Calculus I (5 hrs)
MATH 101. Calculus II (5 hrs)
MATH 107. Statistical Methods with R (4 hrs)
MATH 110. Introductory Linear Algebra (4 hrs)
MATH 122. Probability (4 hrs)
MATH 132. Mathematical Statistics (4 hrs)
MATH 162. Mathematics of Finance (3 hrs)
MKTG 270. Internship in Marketing (1-4 hrs)
NFPM 301. Strategic Thinking and Planning (3 hrs)
NFPM 310. Nonprofit Leadership and Governance (3 hrs)
POLI 110. Introduction to International Relations (3 hrs)
POLI 120. American Government and Politics (3 hrs)
POLI 140. Comparative Political Systems (3 hrs)
POLI 145. Politics and Society (3 hrs)
POLI 225. International Security and Conflict Resolution (3 hrs)
POLI 230. State and Local Government (3 hrs)
POLI 245. International Development and Political Change (3 hrs)
POLI 240. American Foreign Policy (3 hrs)
POLI 260. International Political Economy (3 hrs)
PSYC 130/SOCI 205. Social Psychology (3 hrs)
SPAN 210. Business Spanish (3 hrs)
No more than three courses, regardless of semester hours, may be counted toward both a student’s major and a minor.
Business Administration Minor
Required Courses:
ACCT 120. Principles of Financial Accounting (3 hrs)
BUAD 201. Principles of Management (3 hrs)
BUAD 211. Data Management and Information Systems (3 hrs)
ECON 100. Principles of Economics (4 hrs)
FINC 302. Corporate Finance (4 hrs)
MKTG 230. Principles of Marketing (3 hrs)
A minimum of three courses must be taken at Salem.
No more than three courses, regardless of semester hours, may be counted toward both a student’s major and a minor.
Business Entrepreneurship Minor
This minor is not available to students who are taking a business entrepreneurship concentration in the business administration major.
Required Courses:
ENTR 120 or NFPM 140. Foundations of Entrepreneurship
ENTR 270. Internship in Entrepreneurship (3-4 hrs) (internship must be approved by the entrepreneurship program director)
ENTR 320. Entrepreneurship and New Venture Planning (3 hrs)
ECON 100. Principles of Economics (4 hrs)
or ACCT 120, Principles of Financial Accounting (3 hrs)
Choose one of the following tracks:
Track 1: Business Entrepreneurship
BUAD 201. Principles of Management (3 hrs)
MKTG 230. Principles of Marketing (3 hrs)
Track 2: Social Entrepreneurship
NFPM 100. Introduction to Nonprofit and Voluntary Sector (3 hrs)
COMM 322. Strategic Communication and Marketing (3 hrs)
No more than three courses, regardless of semester hours, may be counted toward both a student’s major and a minor.
I could not imagine being successful in my field without the real application scenarios that I was exposed to from Dr. Rapp’s Market Research Methods course. The experience of conducting my own study from start to finish really set me apart in the job interview process. I had applicable experience to compare to the position and overall company that I was applying for. That experience has aided me in understanding the overall process structure of Hanover’s business model. No matter how far away we may go, Salem never stops being home.
Fareena Bacchus
Class Year: 2015
Major: Communication, minor in marketing
Hometown: Arlington, VA
Career: A primary research associate at Hanover Research, a market research firm that ranks as the second fastest-growing firm by the American Marketing Association. I conduct in-depth interviews with professional experts in their field for various research studies.
See our Academic Catalog for all of our course offerings.