About Salem Academy and College:

Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country.  Since 1772, the institution has engaged in transformational change to innovate women’s education. Founded with the mission of making education accessible to all, Salem has a rich 252-year-old history and a long-standing track record of educating students who are prepared to make a bold impact locally, nationally and globally through liberal arts education.

Salem Academy is a boarding and day college preparatory school with focus on interdisciplinary learning using STEAM, wellness and leadership. Salem College is the nation’s only liberal arts college exclusively dedicated to developing the next generation of health leaders. Salem College has more than 40 full-time faculty and over 150 staff members who support approximately 500 students including full-time undergraduates, part-time students and graduate students. In 2023, Salem received a second $5M anonymous philanthropic gift equaling its largest in history focused on enabling our health leadership transformation. Our graduates are committed to making the world a better, healthier and more equitable place.

Niche lists Salem Academy as the No. 1 boarding school in North Carolina; No. 5 college prep high school in North Carolina as well as the No. 1 college prep school in the Greensboro/High Point/Winston-Salem, NC area. Salem Academy has students from more than 10 states and 5 countries. Over 85% of the faculty and staff have a master’s degree or higher.  Courses are taught at the college prep, honors, AP and dual enrollment levels.  The unique partnership and shared campus with Salem College allows for collaboration with college faculty/staff on curriculum ideas, club activities and more.

Recognized by the U.S. News & World Report, Washington Monthly, and the New York Times Magazine as a top liberal arts college in the nation, Salem College continues to lead among liberal arts colleges in social mobility and economic diversity. In 2023, U.S. News & World Report ranked Salem College #2 among all national liberal arts colleges in America as a top performer for social mobility. Salem performed as one of the best liberal arts colleges with the highest percentage of Pell-eligible students graduating in four years.  Out of 286 colleges in the country, the New York Times Magazine ranked Salem College as #2 for economic diversity – enrolling more economically disadvantaged students than its peers. This ranking is a reflection of Salem’s commitment to making education accessible and affordable for all students. In another 2023 national ranking, Washington Monthly ranked Salem College as #4 in the nation for Pell-eligible graduation rate, #8 in the country for earning performance, #14 best bang for your buck college in the southeast, and #24 best liberal arts college in the U.S.

Salem Academy and College is located in Winston-Salem, North Carolina, a vibrant college town known as the “City of Arts and Innovation”. Winston-Salem is a lively academic community, home to six institutions of higher education and more than 26,000 students. Winston Salem has a collaborative and engaged academic community with strong private and public schools, excellent healthcare systems, and affordable housing. The Winston-Salem area also offers a rich variety of cultural opportunities and has a vibrant art and restaurant scene. Within a few hours of campus are mountains for skiing, camping, or hiking; rivers for whitewater rafting; and the beautiful ports and beaches of North and South Carolina.

Position Summary:

The Assistant Director of Admissions, Transfer & Graduate, is a member of the recruitment team and leads Salem College’s transfer and graduate enrollment efforts. This position oversees the office’s outreach efforts, partnership development, application review process, campus visitation and yield strategy for both transfer and graduate students. The Associate Director of Admissions, Transfer & Graduate, works closely with the Director of Admissions and VP of Enrollment Management to plan and strategize automated CRM communications, event communication campaigns, telephone campaigns, partnership development, and digital marketing efforts designed to support effective outcomes for recruitment programming, admissions conversion rates, and attendance at open house and recruitment programming events. The individual will develop reporting strategies to analyze the effectiveness of communication strategies and their impact on enrollment outcomes to increase inquiries and convert applications into enrolled students by managing the recruitment of transfer and graduate students who align with the culture, mission, and vision of Salem College’s programs.

Essential Duties and Responsibilities:

• Works closely with the Director of Admissions and VP of Enrollment Management to envision and implement a consistent, on-brand digital and written communication plan and marketing strategies in alignment with the prospective transfer and graduate student enrollment goals.
• Attends communication meetings and relevant planning sessions with the Director and VP.
• Expands and enhances the Office of Admissions’ tactics for engaging with the prospective student population.
• Evaluates admissions conversion data to develop communication campaigns to impact conversion rates and show rates at campus events.
• Assists in the creation, copywriting, evaluation, and execution of Admissions email campaigns through Slate. Assists in the development of strategies to integrate social media and other web efforts into the broader communication plan for the Office of Admissions.
• Responds to inquiries from prospective students regarding the application process, financial aid, learning experience and other related inquiries.
• Counsels and communicates with prospective students, families, counselors, and partner institutions/organizations through one-on-one meetings, email, phone, text, group presentations, open houses, receptions, and other recruitment events.
• Schedules visits to community colleges and participates in college fairs, and other recruitment events, including virtual events, to communicate the educational opportunities available at Salem to external populations, i.e., prospective students, parents, alumni, community college transfer students and adult learners.
• Hosts and assists with planning on-campus and virtual events.
• Oversee the transfer and graduate student application processes.
• Identify and foster partnerships between Salem Academy & College and local stakeholders and partners.
• Performs other duties as assigned.

Qualifications:

Required Qualifications:

• Bachelor’s Degree
• Working knowledge of the admissions process, including recruitment/yield strategies, territory management, customer relationship management (CRM) software, and admissions cycles;
• Demonstrated understanding of innovative uses of technology and media in the recruitment and admissions process;
• Superior communication, organizational and interpersonal skills; must possess the skills to collaborate, communicate and cooperatively work with faculty, staff and administration as well as internal and external stakeholders;
• Strong computer skills to include proficiency with Google suite, Microsoft Word, PowerPoint and Excel, and the ability to conduct Internet research;
• Strong written and presentation skills;
• Commitment to the values and environment of an educational institution and its mission and goals
• Ability to develop and implement data-driven metrics to assess the effectiveness of media campaigns;
• Ability to prepare and analyze statistical information for tracking and reporting;
• Demonstrated ability to exercise effective independent judgment;
• Ability to handle multiple projects simultaneously with strong attention to detail; professionalism, and problem solving skills;
• Ability to multi-task in a fast-paced environment with fluctuating priorities and deadlines;
• Ability to deal effectively with confidential information;
• Ability to work extended hours (nights and weekends), as needed;
• Ability to travel extensively; must have a valid driver’s license and satisfactory driving record.

Physical Functions:

While performing the responsibilities of the Assistant Director of Admissions, Transfer & Graduate, the employee is required to sit for varying lengths of time; bend, reach, lift, push, and pull up to 40 pounds; occasionally stand, walk, and kneel and regularly ascend/descend stairs; use hands and fingers to handle or feel and manipulate keys on a keyboard; perform extended periods of work at a computer workstation, view a computer monitor; perceive sounds at normal speaking levels with or without correction, and receive detailed information through oral communication; express and exchange ideas by means of spoken word; and work in an office setting.

Salem Academy and College is an equal employment opportunity employer and does not discriminate on the basis of race, color, national origin, age, religion, disability status, sex, sexual orientation, gender identity, veteran status, pregnancy, or any other characteristic protected by law in its employment practices.

For questions, please contact Matt Munsey, Vice President of Enrollment Management at matthew.munsey@salem.edu