Claudia Schaefer

Adjunct Instructor NFPM

Originally from Los Angeles, CA, Professor Schaefer worked in Washington, DC, for 25 years before moving to Winston-Salem in June 2008. She joined the board of The Women’s Fund of Winston-Salem in late 2008, and was introduced by a board colleague to Dr. Doug Borwick, then director of Salem College's not-for-profit management and arts management programs, who asked her to teach Nonprofit Management & Governance (NFPM 310) and develop the curriculum for NFPM 150, Web-based Marketing & Fundraising for Nonprofits. 

Professor Schaefer believes that an all-women setting enables students to be more supportive of each other and comfortable about sharing their ideas and knowledge.

Her career has been in public relations, marketing and communications for nonprofit organizations and the companies that serve them. She believes that students who choose to major or minor in not-for-profit-management at Salem benefit from Winston-Salem's vibrant nonprofit community. She and others who teach in this department are well-connected locally, as well as at the state and national levels, and are able to introduce students to people working in the field.

For students considering a major in the nonprofit sector, she suggests subscribing to nonprofit news publications and blogs; joining local and state nonprofit organizations, such as the Association of Fundraising Professionals (AFP) Triad Chapter and the NC Center for Nonprofits; and signing up for free trials of nonprofit marketing and fundraising tools. She recommends students volunteer with different nonprofit organizations and find a mentor in their specific field of interest. Most important, Professor Schaefer recommends students develop strong writing skills.

Professor Schaefer is married to Marcus Schaefer, who has served as President and CEO of Truliant Federal Credit Union since 1998. They enjoy taking their dog on long walks and to the NC mountains. Inspired by her mother who lives in Los Angeles and has worked with senior citizens for many years leading singing groups in the community, Professor Schaefer volunteers with Senior Services to provide twice-monthly musical sessions at the Tab & Elizabeth Williams Adult Day Care Center.

Favorite Quotes:

Katharine Meyer Graham, who led her family's newspaper, The Washington Post, for more than two decades.
“To love what you do and feel that it matters how could anything be more fun?”

Eleanor Roosevelt, who changed the role of the first lady through her active and outspoken participation in American politics. Several of her quotes are inspiring and memorable. Just two:
“No one can make you feel inferior without your consent.”  
“Do what you feel in your heart to be right – for you’ll be criticized anyway.”


M.S., Environmental Management
B.S., Geography
Certificate Programs, Publications Management and Interactive Multimedia, George Washington University Center for Continuing Education (1985-1998)



Not-For-Profit Management