Marketing (Minor)

The international scope of the 21st century business environment finds one common denominator – everyone in the global environment is selling products and services to someone else. Thus even rudimentary marketing skills and intelligence become a “must have” for most professionals. This marketing minor is designed to start that professional on her way.

Your Program

When you minor in marketing, you will also supplement your work in other majors with course work in marketing and outside internships. The minor includes one class in management, an optional semester internship in marketing and various specialized courses in marketing. The one exception is that if you are majoring in Business Administration with a specialty in marketing, you are not allowed to take the marketing minor.

Your Experience

You will enroll in the marketing minor if you want to obtain skills that can be applied to almost any professional area. These could include public relations, marketing research companies and not-for-profit-organizations, as well as many Fortune 500 companies who depend upon marketing in order to sell their products and/or services. An up-to-date professional needs even the rudimentary knowledge of marketing savvy to succeed in today's job market. 

Your Faculty

The marketing faculty will explore with you the many aspects of marketing as it is applied through research, the international arena and the service environment. Then under the supervision of a current faculty member , you will be able to serve a marketing internship in the real world.

The Results

Did you know that many graduating seniors find their career paths in the business world start with being in sales? The marketing minor will equip you with not only the ability to "close sales" but to advance to management positions, many of which have a subliminal marketing motif.