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Arts Management

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Arts management is a vital field for the future health of communities across the country. The Arts Management Program at Salem fosters the idea that successfully coordinated events in music, theatre, dance, art, and the many other avenues of expression bring people together in powerful ways.

Doug Borwick Arts management is a vital field for the future health of communities across the country. The Arts Management Program at Salem fosters the idea that successfully coordinated events in music, theatre, dance, art, and the many other avenues of expression bring people together in powerful ways.

Your Program

The Arts Management Program is among the oldest in the nation, and was one of the first undergraduate programs accepted for membership in the Association of Arts Administration Educators. Your program focuses on not-for-profit arts management, and there is even a course entitled Arts in the Community that further stresses the ways in which the arts can be used to improve the lives of communities everywhere.

Your Experience

When you enroll in arts management, you will be among a group of motivated young women who—through fieldwork, group work, and individual presentations—find their own voice. You may travel to New York, Washington D.C., Boston, even Germany, to apply what you learn in real-world settings. And you will gain a deep understanding of the field you may one day manage through required courses in visual or performing arts, as well as involvement in theatre, dance, music, and studio arts events and activities both on and off campus.

The Faculty

Professors in the program are interdisciplinary thinkers who care deeply for their students and seek to make the arts a vital part of every person’s life. They are widely recognized experts in the field, and have helped distinguish Salem’s program through a collective belief that arts management is a discipline unto itself, as opposed to other schools that fail to truly integrate arts courses and business courses.

The Results

Above all, when you graduate with a degree in arts management you leave with an understanding that there’s more to a well-lived life than simply making money. You will be equipped for entry- or mid-level positions in large arts organizations, or senior positions in small organizations. Recent graduates have accepted such positions as marketing for a symphony orchestra, professional sports marketing, library science, and several are now marketing managers for not-for-profit organizations.

The arts management major is an interdisciplinary one that combines study in the arts with courses specific to the field of arts and not-for-profit management. Within the major, students must complete a core of four courses in either a visual arts or performing arts concentration. In addition, majors are required to complete eleven management courses. Arts management majors must take all of their arts management (ARMN) and not-for-profit management (NFPM) courses at Salem. Opportunities are available for majors to do internships in a variety of local, state, and national arts organizations.

Arts Management Courses (ARMN)

100. Introduction to Arts Management One course

An introduction to “arts delivery systems” with emphasis on not-for-profit arts organizations in the U.S. The student will be introduced to basic concepts and skills in the discipline and will be shown the array of professional opportunities requiring those skills. Management principles and practices in the performing and visual arts will be presented. (Students with experience in arts management may be allowed, with consent of the director, to substitute ARMN 200 for this requirement.)

110. Arts in the Community One course

A study of roles the arts can play in improving communities and the importance of those roles to the long-term viability of the arts industry. The student will learn principles and practices supporting effective community engagement and community arts projects. May be used to fulfill the service learning requirement of the Salem Signature.

120. Arts Entrepreneurship One course

A study of entrepreneurial opportunities and options for individual artists. Students will be introduced to principles and practices of effective entrepreneurship, examples of creative approaches to career-building, and structural options through which arts enterprise can be organized.

200. Independent Study in Arts Management One-quarter to one course

Independent study under the guidance of a faculty advisor. Open to students with a 2.0 cumulative G.P.A. Independent study may take the form of readings, research, conference, project and/or field experience. Independent study may be taken for a total of four courses, no more than two in any term. Prerequisite: Permission of the Director. Fall and spring.

210. Museums and Galleries One course

A study of the operation of arts museums and galleries. Students will be introduced to topics such as museology and artist-gallery relationships (including contracts) as well as principles and practices of effective management of museums and galleries. Pre-requisite: ARMN 100 or ARMN 110 and sophomore standing as a studio art or art history major, or permission of the Arts Management Program Director.

215. Performing Arts Management One course

An examination of the performing arts industry and individual artists’ roles within it. The course will introduce the student to artist-management relationships, booking and contracts, performing arts unions, royalty and rights licensing practices, tour management, and box office management. Students will examine artist portfolios as a means of understanding the relationships among artists, managers, and presenters. Pre-requisite: ARMN 100 or ARMN 110 and sophomore standing as a music major or dance minor, or permission of the Arts Management Program Director.

270. Arts Management Internship One course

The arts management internship provides the arts management major with on-site experience in national, state and local arts organizations and the opportunity to perform a number of functions at various levels of the organization. Open to sophomores, juniors and seniors; maximum credit per term is one course; admission by application only.

280. Topics in Arts Management One course

In-depth study of an issue (or issues) of special current importance in the field of arts management. (Examples: Public Policy and the Arts; Money for the Arts; Marketing the Arts.) Prerequisite: ARMN 100 or permission of instructor.

290. Honors Independent Study in Arts Management One course

Advanced independent study under the guidance of a faculty advisor. Normally open to juniors and seniors with a 3.5 average in arts management, subject to the approval of the department chair. Honors Independent Study may be taken for a maximum of two courses.

390. Senior Seminar One-half course

Students will complete a portfolio documenting experience and/or competence in topics and skills essential to successful management of the arts organizations. This course will include preparation for and successful completion of a comprehensive exam. Students will participate in discussions of contemporary issues in the field and plan their senior projects. Fall.

395. Senior Project One-half course

Students will complete a significant project demonstrating preparedness for professional work in the discipline. The project may be production of an event, a practical plan or evaluation for an organization (e.g., a funding plan, a program evaluation, or an organizational assessment), or a major research paper on an aspect of not-for-profit management. Some elements of ARMN 390 may be continued in ARMN 395. Spring.

Required courses for the major:

Management Courses (All eleven courses are required.)

  • Arts Management 100 Introduction to Arts Management One course
  • Arts Management 110 The Arts in the Community One Course
  • Arts Management 120 Arts Entrepreneurship One Course
  • Arts Management 270 Arts Management Internship One course
  • Arts Management 301 Principles of Arts Management One course
  • Arts Management 390 Senior Seminar One-half course
  • Arts Management 395 Senior Project One-half course
  • Not-for-Profit Management 100 The Not-for-Profit Corporation One course
  • Not-for-Profit Management 150 Web-based Marketing and Fundraising Techniques One course
  • Not-for-Profit Management 170 Financial Management for Not-for-Profit Organizations One course
    (Accounting 130 Financial Accounting and Analysis II may be substituted for NFPM170)
  • Not-for-Profit Management 250 Not-for-Profit Fundraising One course
  • Not-for-Profit Management 301 Organizational Planning and Evaluation One course
  • Not-for-Profit Management 310 Not-for-Profit Management and Governance One Course

Required Concentrations for the major:

Visual Arts Concentration (Choose four courses) (Required courses*)

  • Art 20. Two-Dimensional Design One course
  • Art 25 Advanced Two-Dimensional Design One course
  • Art 30 Three-Dimensional Design One course
  • Art 121, *122 Survey of Western Art Two courses
  • Art 243, 244 Early Modern Art, Late Modern Art Two courses
  • Art 263 American Art One course
  • *Arts Management 210 Museums and Galleries One course

Performing Arts Concentration (Choose four courses) (Required course*)

  • *Arts Management 215 Performing Arts Management One course
  • Dance 023, 034, 035, 036, 037, 038, 039 (performance) Two courses
  • Dance 104 History of Dance One course
  • Dance 201 Choreography One course
  • English 208 Theatrical Backgrounds of Drama One course
  • English 223 Modern Drama One course
  • Music 100 Music Appreciation One course
  • Music 103 The Musical in America One course
  • Music 105 Women in Music One course
  • Music 107 Introduction to Music of the World One course
  • Music 117 Principles of Musical Structure and Style One course
  • Music 118, 217, 218 History of Music Three courses
  • Music 20, 30, 40. (solo performance); Music 150 (musical theater); Music 151 (Acting); Music 50, 51, 52, 53, 54, 55. (performing ensembles) Two courses
    The minor in creative writing, dance, music, and music theatre plus ARMN215 may be used to fulfill this requirement.

Recommended Electives

  • Communication 120 Oral Communication One course
  • Communication 206 Strategic Communication Writing One course
  • Communication 322 Communication Campaigns One course
  • Marketing 230 Principles of Marketing One course
  • Not-for-Profit Management 130 Making Change: Public Policy, Advocacy, & Grassroots Organizing One course
  • Not-for-Profit Management 140 Social Entrepreneurship One course
  • Not-for-Profit Management 150 Web-based Marketing and Fundraising Tools One course
  • Not-for-Profit Management 160 Non-Governmental Organizations One course
  • Not-for-Profit Management 180 Volunteer Management One course
  • Not-for-Profit Management 200/290 One course
  • Independent Study/Honors Independent Study
  • Not-for-Profit Management 280 Topics in Not-for-Profit Management One course
  • Sociology 215 Social Statistics One course
  • In addition, students are strongly encouraged to take elective courses in art and/or music history.

Arts Management Minor

The minor in arts management requires the completion of six courses: Introduction to Arts Management (Arts Management 100), Arts in the Community (Arts Management 110), Arts Entrepreneurship (Arts Management 120), Museums and Galleries (Arts Management 210) or Performing Arts Management (Arts Management 215), The Not-for-Profit Corporation (Not-for-Profit Management 100), and Organizational Planning and Evaluation (Not-for-Profit Management 301). The minor in arts management should be combined with a major in the arts.

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