Arts Management
Arts management is a vital field for the future health of communities across the country. The Arts Management
Program at Salem fosters the idea that successfully coordinated events in music, theatre, dance, art, and the many
other avenues of expression bring people together in powerful ways.
Your Program
The Arts Management Program is among the oldest in the nation, and was one of the first undergraduate programs accepted for membership in the Association of Arts Administration Educators. Your program focuses on not-for-profit arts management, and there is even a course entitled Arts in the Community that further stresses the ways in which the arts can be used to improve the lives of communities everywhere.
Your Experience
When you enroll in arts management, you will be among a group of motivated young women who—through fieldwork, group work, and individual presentations—find their own voice. You may travel to New York, Washington D.C., Boston, even Germany, to apply what you learn in real-world settings. And you will gain a deep understanding of the field you may one day manage through required courses in visual or performing arts, as well as involvement in theatre, dance, music, and studio arts events and activities both on and off campus.
The Faculty
Professors in the program are interdisciplinary thinkers who care deeply for their students and seek to make the arts a vital part of every person’s life. They are widely recognized experts in the field, and have helped distinguish Salem’s program through a collective belief that arts management is a discipline unto itself, as opposed to other schools that fail to truly integrate arts courses and business courses.
The Results
Above all, when you graduate with a degree in arts management you leave with an understanding that there’s more to a well-lived life than simply making money. You will be equipped for entry- or mid-level positions in large arts organizations, or senior positions in small organizations. Recent graduates have accepted such positions as marketing for a symphony orchestra, professional sports marketing, library science, and several are now marketing managers for not-for-profit organizations.
Arts Management Major
The arts management major is an interdisciplinary one that combines study in the arts and accounting with courses specific to the field of arts and not-for-profit management. Within the major, students must complete a core of four courses in either a visual arts or performing arts concentration. In addition, majors are required to complete 10.5 management courses. Arts management majors must take all of their arts management (ARMN) and not-for-profit management (NFPM) courses at Salem. Opportunities are available for majors to do internships in a variety of local, state and national arts organizations.
Arts Management Minor
The minor in arts management requires the completion of six courses.
Music Entrepreneurship Minor
The minor in Music Entrepreneurship is intended for students pursuing a B.A. or B.M. in music. A student may not minor in both Music Entrepreneurship and Arts Management nor may she major in Arts Management and minor in Music Entrepreneurship.
Visual Arts Entrepreneurship Minor
The minor in Visual Arts Entrepreneurship is intended for students pursuing a B.A. in art history or studio art. A student may not minor in both Arts Entrepreneurship and Arts Management nor may she major in Arts Management and minor in Visual Arts Entrepreneurship.The minor in visual arts entrepreneurship consists of four courses.
The arts management major is an interdisciplinary one that combines study in the arts with courses specific to the field of arts and not-for-profit management. Within the major, students must complete a core of four courses in either a visual arts or performing arts concentration. In addition, majors are required to complete eleven management courses. Arts management majors must take all of their arts management (ARMN) and not-for-profit management (NFPM) courses at Salem. Opportunities are available for majors to do internships in a variety of local, state, and national arts organizations.
Arts Management Courses (ARMN)
100. Introduction to Arts Management One course
An introduction to “arts delivery systems” with emphasis on not-for-profit arts organizations in the U.S. The student will be introduced to basic concepts and skills in the discipline and will be shown the array of professional opportunities requiring those skills. Management principles and practices in the performing and visual arts will be presented. (Students with experience in arts management may be allowed, with consent of the director, to substitute ARMN 200 for this requirement.)
110. Arts in the Community One course
A study of roles the arts can play in improving communities and the importance of those roles to the long-term viability of the arts industry. The student will learn principles and practices supporting effective community engagement and community arts projects. May be used to fulfill the service learning requirement of the Salem Signature.
120. Arts Entrepreneurship One course
A study of entrepreneurial opportunities and options for individual artists. Students will be introduced to principles and practices of effective entrepreneurship, examples of creative approaches to career-building, and structural options through which arts enterprise can be organized.
200. Independent Study in Arts Management One-quarter to one course
Independent study under the guidance of a faculty advisor. Open to students with a 2.0 cumulative G.P.A. Independent study may take the form of readings, research, conference, project and/or field experience. Independent study may be taken for a total of four courses, no more than two in any term. Prerequisite: Permission of the Director. Fall and spring.
210. Museums and Galleries One course
A study of the operation of arts museums and galleries. Students will be introduced to topics such as museology and artist-gallery relationships (including contracts) as well as principles and practices of effective management of museums and galleries. Pre-requisite: ARMN 100 or ARMN 110 and sophomore standing as a studio art or art history major, or permission of the Arts Management Program Director.
215. Performing Arts Management One course
An examination of the performing arts industry and individual artists’ roles within it. The course will introduce the student to artist-management relationships, booking and contracts, performing arts unions, royalty and rights licensing practices, tour management, and box office management. Students will examine artist portfolios as a means of understanding the relationships among artists, managers, and presenters. Pre-requisite: ARMN 100 or ARMN 110 and sophomore standing as a music major or dance minor, or permission of the Arts Management Program Director.
270. Arts Management Internship One course
The arts management internship provides the arts management major with on-site experience in national, state and local arts organizations and the opportunity to perform a number of functions at various levels of the organization. Open to sophomores, juniors and seniors; maximum credit per term is one course; admission by application only.
280. Topics in Arts Management One course
In-depth study of an issue (or issues) of special current importance in the field of arts management. (Examples: Public Policy and the Arts; Money for the Arts; Marketing the Arts.) Prerequisite: ARMN 100 or permission of instructor.
290. Honors Independent Study in Arts Management One course
Advanced independent study under the guidance of a faculty advisor. Normally open to juniors and seniors with a 3.5 average in arts management, subject to the approval of the department chair. Honors Independent Study may be taken for a maximum of two courses.
390. Senior Seminar One-half course
Students will complete a portfolio documenting experience and/or competence in topics and skills essential to successful management of the arts organizations. This course will include preparation for and successful completion of a comprehensive exam. Students will participate in discussions of contemporary issues in the field and plan their senior projects. Fall.
395. Senior Project One-half course
Students will complete a significant project demonstrating preparedness for professional work in the discipline. The project may be production of an event, a practical plan or evaluation for an organization (e.g., a funding plan, a program evaluation, or an organizational assessment), or a major research paper on an aspect of not-for-profit management. Some elements of ARMN 390 may be continued in ARMN 395. Spring.
Salzburg (Austria) Easter Festival
Boosey and Hawkes (Berlin)
Metropolis Records (Pennsylvania)
Arts Council of Richmond (VA)
Winston-Salem/Forsyth County Arts Council
Alliance Theatre (Atlanta)
Doug Borwick
Where are you from?
Raised in Iowa. Six years in Texas, six winters in upstate New York, and 30 years in NC.
What brought you to Salem/what were your reasons for choosing to teach at Salem?
It was a job. But it has become a passion.
What kinds of global experiences have you had?
Lived for six months in London. Have led student groups to London and St. Petersburg, Russia (in January . . . go figure). Travel to Belize, Bolivia, Argentina, the Caribbean, and many European countries.
What are your areas of special interest within your discipline / research interests? Any books or articles that you've published?
The arts and community engagement, not-for-profit management. We’re Not in Kansas Anymore: Not-for-Profit vs. For-Profit Management. In progress: Building Communities, Not Audiences: The Future of the Arts in the U.S. Blog for the international online journal ArtsJournal.com: Engaging Matters (www.artsjournal.com/engage)
What is your favorite course to teach?
Arts in the Community
What kind of advice would you give to a student thinking about entering your discipline?
Want to change the world. Learn how to write and speak effectively. Take every opportunity for field experience. . . . Pay attention in class.
What do you see as the strengths of a women's college?
Fewer distractions (let’s be honest). Plus the opportunity to try, do and succeed at more things than is ever possible at a co-ed institution.
What are the benefits for the students if they choose a major in your department at Salem?
They will be extremely well prepared to manage and lead arts and not-for-profit organizations.
Do you have a favorite inspirational quote?
- If it ain’t broke don’t fix it. If it is, what are you waiting for?
- Control is an illusion.
What are your favorite books that you would recommend to students?
- Paul Rogat Loeb. Soul of a Citizen.
- Howard Zinn. A People’s History of the United States.
